Now THIS is Copyrwiting!
I was biking back from the gym this afternoon (gotta love being an entrepreneur) and saw this sign. I have biked past the sign many times and even eaten at the restaurant a couple of times and the majesty of the message never really hit me until today. See, I have always heard "the more you tell, the more you sell", but in today’s world I am finding that the forum to communicate with people can be very limited. For instance, text messaging has a very high read rate and response rate, but most of us are limited to 160 characters in a text … in this case, how do you "tell more" as the old copywriting adage goes?
Twitter is the same thing - a gal I met during SXSW (iJustine) has 10,000 people who ready her twitter messages, but each message is limited to even fewer characters than a text msg (140 characters).
So to answer this question, maybe we should go old school and study the masters of the use of the marquee like the sign above.












