Archive for March, 2008

27th March

Now THIS is Copyrwiting!

House Park BBQ

I was biking back from the gym this afternoon (gotta love being an entrepreneur) and saw this sign. I have biked past the sign many times and even eaten at the restaurant a couple of times and the majesty of the message never really hit me until today. See, I have always heard "the more you tell, the more you sell", but in today’s world I am finding that the forum to communicate with people can be very limited. For instance, text messaging has a very high read rate and response rate, but most of us are limited to 160 characters in a text … in this case, how do you "tell more" as the old copywriting adage goes?

Twitter is the same thing - a gal I met during SXSW (iJustine) has 10,000 people who ready her twitter messages, but each message is limited to even fewer characters than a text msg (140 characters).

So to answer this question, maybe we should go old school and study the masters of the use of the marquee like the sign above.

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27th March

What the Hell Do You Want?

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27th March

Taxpayers May Be Liable From Bear, Mortgage Rescue…and other foreclosure news!

  1. Protesters enter Bear Stearns building in New York (biz.yahoo.com)
  2. Taxpayers May Be Liable From Bear, Mortgage Rescue (bloomberg.com)
  3. Bear Stearns Sale to JPMorgan to Be Probed by Senate (bloomberg.com)
  4. How Bear Stearns threatens the entire world financial system (rawstory.com)
  5. Behind the Deal, the Hand of the Fed (nytimes.com)
  6. Jim Rogers on Investment Bank Bail Outs (seekingalpha.com)
  7. Fed Facing a ‘Money Trap’ (seekingalpha.com)
  8. The Fed is Deflating: 10 Reasons Why (seekingalpha.com)
  9. It’s Not Going to Stop (voiceofsandiego.org)
  10. Credit crunch ‘at $1.2 trillion’ (news.bbc.co.uk)
  11. Credit losses tipped to hit $1.3 trillion (news.com.au)
  12. If the bailout comes, watch for a dollar dive (uk.reuters.com)
  13. New-Home Sales in U.S. Fall to Lowest in 13Years (bloomberg.com)
  14. House losers vs. buyers (dailynews.com)
  15. Consumer Attitudes and Home Prices Sour (nytimes.com)
  16. Owners Who Won’t Cut the Price (nytimes.com)
  17. How Counter-Productive Is NAR Spin? (seekingalpha.com)
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26th March

Fed Creates New Rules for Itself…and other foreclosure news!

  1. US house prices slide 10.7 percent in major markets (news.yahoo.com)
  2. Case-Shiller 10 City Index Worst Drop Since 1987 (mybudget360.com)
  3. Santa Clara County Prices Fall 14.8% In One Year (housingtracker.net)
  4. Median price of existing CA house fell 26.2% (signonsandiego.com)
  5. House Price Drop Signals Tough Spring (sfgate.com)
  6. Confidence Slides, House Prices Decline (bloomberg.com)
  7. South FL market still bleak as prices and sales keep dropping (sun-sentinel.com)
  8. Fed Creates New Rules For Itself (bloomberg.com)
  9. Banks Hiding Desperation as US Housing Slump Continues (marketoracle.co.uk)
  10. Wall Street May Face $460 Bln in Losses (bloomberg.com)
  11. Our Financial House of Cards (mises.org)
  12. History shows wide-ranging reasons for recessions (twincities.com)
  13. FDIC to add workers to bank-failure division (msnbc.msn.com)
  14. McCain Warns Against Hasty Mortgage Bailout (nytimes.com)
  15. NAR Existing Home Sales Report Bogus Headline (seekingalpha.com)
  16. February Existing Home Sales Fell 23.8% (seekingalpha.com)
  17. Bond funds run into trouble (sfgate.com)
  18. Investors rode housing boom, now many going bust (signonsandiego.com)
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25th March

You’d Better Listen to Me or it Could Get Dicey

I have been on a rant recently and I am aware of it. I have shaken things up a little bit with the intention of HELPING YOU, my dear EasyHUD subscriber. But believe me, you ain’t seen nothing yet.

Let’s just say you’ve been warned …

 

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25th March

Will Citibank Survive?…and other foreclosure news!

  1. Letter To Bernanke in WSJ (bp1.blogger.com)
  2. Great Letter to Bernanke in WSJ (wcvarones.blogspot.com)
  3. Fed To Destroy Dollar Buying Up McMansions (bloomberg.com)
  4. Open Letter To All Truckers (Mish)
  5. Fed subsidising biggest, most powerful investment banks (guardian.co.uk)
  6. Will Citibank Survive? (marketoracle.co.uk)’
  7. Why is Bear Stearns Trading at $6 Instead of $2? (hussman.net)
  8. JPMorgan Raised Bear Stearns Bid (nytimes.com)
  9. Now Is It a Bailout? (blogs.wsj.com)
  10. Housing Crash Unaffected By Fed Actions (seekingalpha.com)
  11. Resales Probably Fell as Prices Slid, Credit Shrank (bloomberg.com)
  12. Meltdown Not Over Yet (jameshowardkunstler.typepad.com)
  13. Debt crisis nothing new (edmontonsun.com)
  14. Pay day loans exacerbate housing crisis (reuters.com)
  15. Appraisers: Pressure to inflate inflates (myrecordjournal.com)
  16. Auctions prove prices far lower than Zillow says (happyinvestor.wordpress.com)
  17. Massachusetts Prices Falling (boston.com)
  18. Real estate slump hitting Santa Cruz hard (santacruzsentinel.com)
  19. The inevitable collapse of the dollar (youtube.com)
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24th March

Banks Plot Public Bailout…and other foreclosure news!

  1. Articles of Impeachment? Bear Stearns Buyout Illegal? (market-ticker.denninger.net)
  2. Napa County foreclosure data (napavalleyregister.com)
  3. The Impact of AU Technology on Subprime Lending (lendingsanity.com)
  4. Leery Lenders Demand More From Borrowers (biz.yahoo.com)
  5. Insurers deal new blow to house buyers (miamiherald.com)
  6. When media coverage, industry interests clash (inman.com)
  7. NAR Propaganda (optionarmageddon.blogspot.com)
  8. Signs of Trouble (nytimes.com)
  9. Can U.S. avert a Japan-style economic bust? (csmonitor.com)
  10. Is the US economy heading for a collapse? (rediff.com)
  11. In the Fed’s Cross Hairs: Exotic Game (nytimes.com)
  12. Fed’s bold moves: Band-Aid or breakthrough? (sfgate.com)
  13. Banks Plot Public Bailout (roguegovernment.com)
  14. It’s Hard to Thaw a Frozen Market (nytimes.com)
  15. It’s High Time to Re-Regulate Banking (spiegel.de)
  16. The Financial System: What went wrong (economist.com)
  17. Why We Borrow Until It Hurts (washingtonpost.com)
  18. The Financial Centipede: Waiting for the Next 99 Shoes to Drop (Charles Hugh Smith)
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21st March

Wells Fargo Jumbo Rate Hits 8.0%…and other foreclosure news!

  1. Wells Fargo Fixed Jumbo Rate Hits 8.0% (wellsfargo.com)
  2. Why the Fed’s Bailout Won’t Work (robertreich.blogspot.com)
  3. Bernanke’s own house down $260K (latimesblogs.latimes.com)
  4. Dollar Overnight Rate Soars; Fed Move Signals Crisis (bloomberg.com)
  5. California Leads U.S. in Defaults, Price Decline (bloomberg.com)
  6. The Great Unwind has started, avoid leverage (marketwatch.com)
  7. Massive amount of deleveraging going on (bloomberg.com)
  8. Bear Stearns big shots reaped big paydays (msnbc.msn.com)
  9. The Street on Welfare (washingtonpost.com)
  10. Public Risk, Private Gain (washingtonpost.com)
  11. Housing inventory glut pressures prices (nctimes.com)
  12. There are side effects to financial medicine (sfgate.com)
  13. Index suggests economy weakening (news.yahoo.com)
  14. End of Cheap Credit Hits Houses, Businesses (washingtonpost.com)
  15. Ripple Effect of U.S. Economic Woes (bus.umich.edu)
  16. Mortgage fraud case brings new calls for tighter regulations (sfgate.com)
  17. Brokers who lie? Shocking! (money.cnn.com)
  18. Clashing Magazine Covers (seekingalpha.com)
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20th March

Creative Real Estate MBA in 1.5 Hours? YES!

Last night I invited Cris Cawley to share how she is making a killing in the current real estate market. I expected the call to go about an hour and to get some really great insight, but what ended up happening was nothing short of AMAZING! Watch the video below to get my perspective on her training or GO HERE NOW to listen to the entire training (luckily i remembered to record it!) …

 

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20th March

Beware the Housing-Bottom Callers…and other foreclosure news!

  1. $200 billion bail-out for predator banks and Spitzer charges intimately linked (afterdowningstreet.org)
  2. Housing: US vs. Japan (seekingalpha.com)
  3. San Joaquin Valley house prices plunge to 2004 levels (modbee.com)
  4. A Fed rate cut could send some mortgage rates even higher (biz.yahoo.com)
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  6. Fannie $200B closer to default (money.cnn.com)
  7. Treasuries Safer Than Cash (Mish)
  8. Media Feel Pressure From Declining Real Estate Industry (news.opb.org)
  9. Beware the Housing-Bottom Callers (seekingalpha.com)
  10. Alt-A Delinquencies Continue to Rise (biz.yahoo.com)
  11. Affluent houseowners, too, have mortgage problems (iht.com)
  12. The Fed’s Too Easy on Wall Street (businessweek.com)
  13. Please, do not give the impression Lehman is uncreditworthy (telegraph.co.uk)
  14. World’s central banks are worryingly far apart (economist.com)
  15. Global capitalism teeters on the brink (theglobeandmail.com)
  16. Mozilo’s Legacy (lendingsanity.com)
  17. Can’t Grasp Credit Crisis? Join the Club (nytimes.com)
  18. How This Crisis Is Different (washingtonpost.com)
  19. Greenspanspeak (solari.com)
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